We doubled our sales the first year we switched to PCRS. This year, we’re up 289% and counting.
Matt Fehr – President, AvantaGuard
Meet AvantaGuard
Industry:
Automotive F&I Provider
Location:
Langley British Columbia, Canada
Year Founded:
2013
AvantaGuard is an administrator of vehicle protection and warranty products. With a wide range of programs designed specifically for their customers’ needs, AvantaGuard services both independent and franchised dealers along with major insurers of the automotive industry.
Challenge
AvantaGuard’s homegrown system limited their growth. Without menu and DMS integrations, supporting dealer workflows or launching new programs required heavy internal effort. Competing with larger administrators who had robust tech stacks was becoming increasingly difficult.
Solution
Switching to PCRS gave AvantaGuard:
- 140+ menu, DMS, and partner integrations
- Online claims submission and self-authorization tools
- A single platform to manage all programs and products
With PCRS, they replaced manual workarounds with automation—and built a scalable foundation for growth.
Results
- 289% increase in sales
- Expanded from one to two warranty programs
- Attracted new dealers and agents with modern tools
- Enabled online claims and mobile access with no development work
- Delivered a seamless dealer experience across all browsers and devices
By moving to PCRS, AvantaGuard didn’t just catch up—they pulled ahead, transforming into a true competitor in the F&I space without the burden of homegrown tech.
Inside the Win
New Programs, No Limitations
“We’ve now branched our warranty program up to two programs. We’ve got a premium warranty program, which we just recently implemented, that has 15 eligibility tiers and 8 Google classes for our franchise stores, and then we’ve got our limited warranty program, which is a lot simpler…”
Before PCRS, launching new programs came with uncertainty and internal strain. “It has helped us add more programs without always needing to be worried whether or not our system can support it. We know the system will support it so we can just focus on developing good programs, and that’s helped us grow for sure.”
A Platform Dealers Want to Use
“One of our biggest marketing points right now is the online claims submission. We are looking at the self-authorization as well especially for smaller routine claims, and that’s something that a lot of dealers are interested in.”
These tools not only simplified the dealer experience—they became key selling points that attracted new partners.
Simplified Cross-Selling
“Having a really good system as well as having all of our products in one place within PCRS as opposed to multiple systems has really helped us. When we have people focusing on one of our programs, they’ll agree to start using another one just because everything is in one place.”
Digital Retailing, Supported
“Yes, we have been looking into that. Capabilities that help enable our customers to shop from home do help attract more business, especially if we’re trying to get a second or a third product in the store… The dealer principals have been hearing good things from the service department, and they’re impressed and happy with the online system.”
No More Integration Headaches
“The great thing is when we look at the list of menus PCRS is already integrated with, it certainly takes a lot of the stress away from us knowing that we’re able to have that capability instead of doing all this work to integrate with all of these different sales tools.”
“We know the system will support whatever we build, so we can stay focused on developing great programs—that’s helped us grow.”
Matt Fehr – President, AvantaGuard