Role at PCMI

Laura Scahill oversees all facets of the marketing strategy at PCMI, making her responsible for promoting our brand and image to help raise awareness and increase sales of our PCRS software. Her focus is on sharing our story through marketing channels like our digital and print media campaigns, corporate website, email, social media, content marketing, industry conferences, press releases, and more. Laura is also heavily involved in many other aspects of the company, such as hiring and administration.

Career

She began her journey with PCMI in 2014 as one of the first employees in the Chicago office, putting her in a rare position to pioneer the Marketing, HR, and Administration departments. Laura has since created a dedicated team to help juggle the varying areas that require her oversight. She has also become a familiar face in the industry as she has attended more than 30 conferences alongside President & CEO – Mark Nagelvoort, and enjoys networking with the leaders of F&I.

Education

Laura attended Northern Illinois University where she graduated with a Bachelor of Science in Marketing from the College of Business.

Certifications