Laura Scahill

Director of Marketing
Started at PCMI – 2014

BORN
Chicago, IL

FAVORITE HOBBY
Chasing around my son

FAVORITE FOOD
Anything with avocados

FAVORITE TV SHOW
Dexter

HIDDEN TALENT
Reads 75+ books a year

PET
Oakley – Jack Rat Terrier

FAVORITE BAND
Nirvana

BUCKET LIST
Attend a F1 Monaco Grand Prix

It’s been a true honor to contribute to shaping our brand’s evolution since its inception, propelling us to the forefront of the market.

Role at PCMI

Laura Scahill directs and manages our marketing strategy at PCMI, making her responsible for developing approaches to strengthen our market presence and maximize revenue. Her focus is working with internal teams, customers, partners, and vendors to develop campaigns and branding techniques that promote our new and existing PCRS software capabilities.

Career

As one of the pioneering employees at PCMI in 2014, Laura played a foundational role in establishing PCMI’s market presence, contributing to its initial growth and evolution. Her journey to Marketing Director, alongside her decade-long tenure in marketing, showcases her exceptional ability to develop and execute innovative strategies that drive business growth. Her invaluable perspective as a founding member remains integral to her strategic decisions, further enhancing her success in driving impactful outcomes.

Education

Laura attended Northern Illinois University where she graduated with a Bachelor of Science in Marketing from the College of Business.

Certifications

NIU logo

Northern Illinois University:
Interactive Marketing Certification

Content Marketing Certification badge

HubSpot:
Content Marketing Certification

HubSpot Email Marketing Certification Badge

HubSpot:
Email Marketing Certification

Hubspot SEO Certification Icon

HubSpot:
SEO Certification

Google Analytics certification badge

Advanced Google Analytics

Top Strengths

Laura naturally takes charge, speaks up, and makes sure others are heard. Her CliftonStrengths leadership style is influencing.

1

Maximizer

Transforms strong into superb
2

Command

Takes control and makes decisions
3

Individualization

Utilizes peoples' strengths to build great teams
4

Empathy

Puts herself in others' shoes
5

Achiever

Works hard and has great stamina