Laura Scahill

MARKETING MANAGER
Started at PCMI – 2014

BORN
Chicago, IL

FAVORITE HOBBY
Traveling

FAVORITE FOOD
Anything with avocados

FAVORITE TV SHOW
Dexter

HIDDEN TALENT
Connect 4 champ

PET
Oakley – Jack Rat Terrier

FAVORITE BAND
Nirvana

BUCKET LIST
Drive a race car

Being one of the first employees hired gave me the chance to prove myself in an energetic, innovative startup environment. It’s extremely rewarding to see how my work has directly helped our impressive growth.

Role at PCMI

Laura Scahill oversees all facets of the marketing strategy at PCMI, making her responsible for promoting our brand and image to help raise awareness and increase sales of our PCRS software. Her focus is on sharing our story through marketing channels like our digital and print media campaigns, corporate website, email, social media, content marketing, industry conferences, press releases, and more. Laura is also heavily involved in many other aspects of the company, such as hiring and administration.

Career

She began her journey with PCMI in 2014 as one of the first employees in the Chicago office, putting her in a rare position to pioneer the Marketing, HR, and Administration departments. Laura has since created a dedicated team to help juggle the varying areas that require her oversight. She has also become a familiar face in the industry as she has attended more than 30 conferences alongside President & CEO – Mark Nagelvoort, and enjoys networking with the leaders of F&I.

Education

Laura attended Northern Illinois University where she graduated with a Bachelor of Science in Marketing from the College of Business.

Certifications

NIU logo

Northern Illinois University:
Interactive Marketing Certification

HubSpot Email Marketing Certification Badge

HubSpot:
Email Marketing Certification

Content Marketing Certification badge

HubSpot:
Content Marketing Certification

Google Analytics certification badge

Google Analytics for Beginners

Google Analytics certification badge

Advanced Google Analytics

Top Strengths

Laura naturally takes charge, speaks up, and makes sure others are heard. Her CliftonStrengths leadership style is influencing.

1

Maximizer

Transforms strong into superb
2

Command

Takes control and makes decisions
3

Individualization

Utilizes peoples' strengths to build great teams
4

Empathy

Puts herself in others' shoes
5

Achiever

Works hard and has great stamina

Meet Other PCMI Leaders

OUR LEADERS